Trump brand takes another hit

White House plugs Ivanka Trump’s brand Nordstrom. Neiman Marcus. TJ Maxx. And now, Sears and Kmart.

Sears Holdings, the company that owns retail stores Sears and Kmart, reportedly said this weekend that it would remove 31 Trump-branded items from its website.

The company pulled the products as part of a plan to focus on its “most profitable items,” Sears spokesman Brian Hanover told Reuters.

Hanover told the news organization that items in the Trump Home line of furnishings were removed from the company’s website, although they could still be purchased through third-party vendors online. Neither store carried the items in their physical stores, he said.

Searches of the Sears and KMart websites did not turn up Trump Home products, except for those sold by third-party vendors.

In a statement Monday, spokesman Chris Brathwaite distanced Sears from any political controversy and reiterated that many Trump-branded products are still available through third-party sellers.

“In this case, certain products were removed from our websites that included a very small number of Trump products,” he said. “The headlines do not do justice to our business or this specific brand of products that we offer through our marketplace sellers.”

Brathwaite added that the company prefers to focus on its business and “leave the politics to others.”

Related: Is Ivanka Trump’s brand losing its bling?

The move makes Sears the latest to ditch products bearing the Trump name.

Earlier this month, Nordstrom (JWN) cited brand “performance,” not politics, as the reason why it decided to stop carrying Ivanka Trump’s clothing and accessories label.

President Trump knocked the department store on Twitter in retaliation. Nordstrom stock jumped 7% in the first two days following the tweet.

My daughter Ivanka has been treated so unfairly by

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