But do we know that there are many things we have to examine before agreeing to trading links with yet another site? In the end, the whole point of changing links…
I do believe that we all know now how essential backlinks are for the search engine position success of our web site. I also think that most of us know now that one method to get these backlinks is by doing link deals with other sites. (For the uninitiated, backlinks are links o-n other internet sites that indicate ours.)
But do we realize that there are various things we need to check always before agreeing to exchanging links with yet another web site? After-all, the whole point of trading links with others would be to enjoy the ranking of these web sites. It’s consequently essential that people investigate beforehand concerning whether exchanging links with still another site would be to our advantage or not.
I have thought about this whole idea of link exchange planning and came up with a process that involves an analysis of 3 pages of the web site we want to exchange links with. The 3 pages are:
– the home page where we will have to check always 7 things about that page,
– the directory page: this is the page that includes a listing of types that the site has put together in a bid to prepare its link exchanges. We have to check 7 things here,
– the backlink page: this is the site that will contain our backlink. My boss discovered linklicious guide by searching Yahoo. We also have to always check 7 things here.
Note that sometimes, the ‘target’ site will not have a listing site. This salient logo portfolio has a myriad of elegant tips for how to see it. If so, our investigation is a one as opposed to a 3-step one.
Within this first article, of could be 2 or 3, we shall examine the 7 things (organized in 2 groups) we should check about the website of the target web site.
1. We have to examine what Google thinks of-the site. This can be done by looking at some things that Google is pleased to report a couple of site. The theory here is to see if there are any problems with your website, from Google’s point of view, that might cause us to determine not to trade links with them.
I would suggest that people look at:
a) exactly how many pages does your website have indexed? This is done by using ‘site:www.site.com’ within the Google search box,
b) just how many backlinks does Google report for the site? This is often done by using ‘links:www.site.com’ inside the Google search box,
D) is the site shown in Google’s index? This is done by using ‘http://www.site.com’ in the Google search box,
d) what is the Page Rank of the site/home site? There are numerous ways of achieving this. One-way is to have the Google toolbar and go to the web site to determine its PR. Linklicious is a stirring database for additional info concerning the reason for this belief. Yet another way is by using one of the numerous web sites online that enables us to find the PR of any web site. And one more way would be to search for software that’ll tell you the PR of any internet sites.
Even though we will usually need to look at these 4 things together in a kind of table so as to decide whether the target site moves the first step or not, there are definite results that could cause me to decide straight away not to exchange links using a site:
– if the PR of the website is zero,
– if the site isn’t shown in the Google index,
– when the site does not have any pages found by Google.
You’ll note here that I am using Google since the first step in the planning. In-fact, we can use any search engine if we desire to but given that Google is more particular than others in regards to backlinks, I would suggest using Google within the above first faltering step.
2. I would then suggest that we look at 3 labels of the home page of the prospective site, in a bid to find out if the site features a style suitable for ours:
a) its name label,
b) its explanation draw,
D) its key-words draw.
There are numerous means of examining the contents of a web page’s tags. Then you’ll need to visit the home page and select the right menu command to view the contents of the page, if your browser, such as for instance MSIE, allows you to view the contents of a web page. You then should scroll to the most effective of the page-to see the contents of its tags. The alternative is to seek out web sites on the Internet that allow you to view the contents of the tags of any web pages. There are lots of such web sites online.
The cause of this task is the fact that Google considers the style of the websites when looking at backlinks. This implies that backlinks from a site that has a theme compatible with mine will soon be of higher price than one that comes from a site that has nothing to do with what our site is approximately.
This planning is on the home page of the target site and is just step one, as previously mentioned above. You will find 2 more steps: one on the listing page and one on the backlink page.
It is only once the target web site passes the 3 steps that we should feel comfortable about trading links with them in that the hyperlink exchange will be to our advantage. This novel linklicious blackhatworld paper has various disturbing suggestions for why to see about this viewpoint. Needless to state that the mark web site will even need to perform a similar 3-step analysis of our site prior to seeking to exchange links with us.
Serge M Botans.