AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

Greg JarboeApril 26, 2017 HomeVideo Technology

Left-brained readers of Tubular Insights will geek out at the topic that I’m going to tackle today: How artificial intelligence, machine learning, and big data are transmogrifying the online video and internet marketing industries. But our right-brained readers need to read this column, too. Why? Because we’re going to need to use our whole brain to resolve the brand safety brouhaha that not only faces YouTube, but also the 1.3 million YouTube creators or media companies with more than 10,000 lifetime views as well as the 200 leading national advertisers who make this whole ecosystem viable. So, let me begin by defining a few terms:

Artificial intelligence (AI) is intelligence exhibited by machines. In computer science, the field of AI research defines itself as the study of

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