Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

is hard to define. Sure, influencers can be celebrities that often post paid ads for certain brands, but they can also be people who have earned fame solely via online platforms. People, heck even dogs, can attract millions of followers due to their unique style or interests and brands can and should take advantage of these influencers and their massive audiences.

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