Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

which is one of the latest trends in the digital video marketing business. But, I was surprised to actually hear real news while attending the event held Monday afternoon at the Bloomberg LP headquarters. Bloomberg Media and Twitter announced a global live video breaking news network, which will debut this fall. I’ve got to admit that ‘Twitter Live Video’ wasn’t one of the trends on my buzzword bingo card.

Now, I don’t normally report news. But the moment that Bloomberg Media and Twitter announced that they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming I knew that I needed to make an exception to that rule. And to drive home the significance of the breaking news about the launch of a video breaking news network, it was made by Bloomberg founder and CEO Michael R. Bloomberg and Twitter founder and CEO Jack Dorsey. That’s when this columnist for Tubular Insights reverted back to his early days as a radio reporter rushing to cover a 5-alarm fire.

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